How do you choose a business name?
Firstly, ensure you understand the difference between a business name, a company name, a trading name and a trade mark. Not sure? https://asic.gov.au/for-business/registering-a-business-name/before-you-register-a-business-name/trading-names/the-difference-between-a-trading-name-business-name-and-company-name/
Six tips to help you:
- Consider the image and values you want your business to portray and what is unique about it.
- Consider how a potential customer would search for the type of products or services that you provide.
- Does your proposed business name describe what you do and is it meaningful to your customers?
- Is it memorable, distinctive, easy to spell and not open to misinterpretation?
- Does it align or work with your domain name, trademark, brand, etc?
- Is it scalable? Ensure that the name won’t be a problem if you relocate, expand your products or services, or pivot into other areas.
What next? Check availability at ASIC. https://asic.gov.au/for-business/registering-a-business-name/
Need help? Contact INNOVIC on (03) 8060 3504 or www.innovic.com.au.
