Market Research
INNOVIC recognizes the growing case for start up market research and now offers an affordable solution.
Market Research
INNOVIC recognizes the growing case for start up market research and now offers an affordable solution.
Market research tools and techniques
Nothing is more critical when starting a new business or developing a new idea than carrying out meaningful market research. Our research draws from a wide demographic and geographic range of online survey panels within Australia and New Zealand using sophisticated research tools and techniques that apply to Australian start-up businesses.
This means you’ll receive:
- Pre-survey consultation and advice;
- Market Online survey questionnaire design;
- Cost savings by paying around a third of traditional full service agencies;
- Fully detailed statistical and analytical results report;
- Post-survey review consultation and recommendations.
Reasons for using Market Research
Quantitative market research gives you the tools to tap into your market and identify your competitors. Discover how many people think, act or feel in a particular way by reaching out to a sample of respondents ranging from 50 people to up to thousands of people.
Market research is usually carried out during the early stages of business development. It’s important to find out whether your business idea is viable before you commit to product, service or technology development and major capital investment.
Quantitative market research is data collected in numerical form. Start Up Wise asks specific questions and collects a sample of numerical data (statistics and percentages) from respondents. This is then used to convey an unbiased result that can be generalised to a larger population.
Targeted market research can be used for:
- Brand awareness Measure your brand power
- Concept testing Test new ideas and concepts
- Price testing Find the optimal pricing model
- Produce feedback Learn consumer preferences
- Competitive research Monitor your competition
- Academic research Reach customer audiences
Research respondents are located throughout Australia. Â They are from all walks of life and form a cross section of the greater population.
Whether you need to hear from single parents, smartphone owners or women under 30 years of age, we can put you in touch with the right people. In fact we have hundreds of thousands of people ready to take your survey now!
Want to source respondents overseas? We can organise this for you too thanks to our global partner network.Â
Questions are drawn from a unique questionnaire library compiled from millions of surveys and designed specifically to suit the Australian start up environment. This service is exclusive to INNOVIC.
- Gender
- Household Income
- Industry
- Small Business Owner
- Age
- Internet Usage
- Location
- Employment Status
- Education
- Electronic Devices
- Parental Status
- Children’s Age
Each market research project is individually tailored by INNOVIC to suit Australian product, service and technology start-up projects.
Reporting
Once the results of the research have been compiled, a complete report of all findings, conclusions and recommendations will be presented at a face-to-face meeting to discuss your next steps.
You will discover the following:
- Who likes your product?
- What do your consumers prefer about your product in comparison with a similar product?
- What price will they pay for it?
- Why is your service better than the one they already have?
- Would your customers be prepared to purchase online?
- Would they download your App?
Process
Once the results of the research have been compiled, a complete report of all findings, conclusions and recommendations will be presented at a face-to-face meeting to discuss your next steps.
You will discover the following:
- Step 1 – Consultation - Project Review
- Step 2 – Survey Panel Criteria
- Step 3 – Survey Design
- Step 4 – Launch Online Survey
- Step 5 – Consultation - Report Results
10 Vital Questions
Before You Start-Up
During Your Start-Up Phase.
